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Cognitive Dissonance

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usnatarchivesexhibits:

Today is National Donuts Day!  Vitamin Donuts Poster, ca. 1942
Around 1940, the result of 2 small studies set off a panic. A handful of subjects deprived of Vitamin B1 (thiamine) became sluggish and apathetic. One experiment concluded that thiamine deficiency was causing Americans to lack energy and motivation—conditions a country mobilizing for war could not afford. Consequently, the government endorsed products enriched with thiamine. After many letters, it was determined that these doughnuts could be called “enriched flour doughnuts” but not “enriched doughnuts” or “vitamin doughnuts.”

usnatarchivesexhibits:

Today is National Donuts Day!  

Vitamin Donuts Poster, ca. 1942

Around 1940, the result of 2 small studies set off a panic. A handful of subjects deprived of Vitamin B1 (thiamine) became sluggish and apathetic. One experiment concluded that thiamine deficiency was causing Americans to lack energy and motivation—conditions a country mobilizing for war could not afford. Consequently, the government endorsed products enriched with thiamine. After many letters, it was determined that these doughnuts could be called “enriched flour doughnuts” but not “enriched doughnuts” or “vitamin doughnuts.”

(via todaysdocument)

— 3 months ago with 285 notes
#History  #National Archives  #US National Archives  #What's Cooking Uncle Sam?  #Vitamin Donuts  #Donuts  #doughnuts  #children  #pep  #vintage  #1940s  #nutrition 
mothgirlwings:

Chorus girls, relaxing in their lawn chairs.
C. 1940s

mothgirlwings:

Chorus girls, relaxing in their lawn chairs.

C. 1940s

— 7 months ago with 15 notes
#1940s  #Chorus Girls  #legs  #Summer  #Shorts  #Informal 
[Flash 9 is required to listen to audio.]

mariposima:

The Ink Spots — I Don’t Want to Set The World on Fire

— 7 months ago with 23 notes
#the ink spots  #1941  #1940s