Today is National Donuts Day!
Vitamin Donuts Poster, ca. 1942Around 1940, the result of 2 small studies set off a panic. A handful of subjects deprived of Vitamin B1 (thiamine) became sluggish and apathetic. One experiment concluded that thiamine deficiency was causing Americans to lack energy and motivation—conditions a country mobilizing for war could not afford. Consequently, the government endorsed products enriched with thiamine. After many letters, it was determined that these doughnuts could be called “enriched flour doughnuts” but not “enriched doughnuts” or “vitamin doughnuts.”
(via todaysdocument)
Two girls standing outside Desnick’s Drug Store, Minneapolis by Jewish Historical Society of the Upper Midwest on Flickr.
1940s General Electric Mazda Lamps Light Bulbs VINTAGE ILLUSTRATION advertisement by Christian Montone on Flickr.
Chorus girls, relaxing in their lawn chairs.
C. 1940s
The Ink Spots — I Don’t Want to Set The World on Fire